IPRUTOUCH - MF, SIP, Save Tax

Unravel a new, simple and convenient way to invest in mutual funds, either in lumpsum at one time or in instalments every month or quarter through Systematic Investment Plans (SIP) with ICICI Prudential Mutual Fund’s IPRUTOUCH app.

Interested in investing your money broadly into equity and debt markets and giving it an opportunity to grow? As an investor, now experience investments made easy with IPRUTOUCH by ICICI Prudential Mutual Fund. The application helps you to:

1. KNOW - 24*7 availability of invaluable content and information – Product explainer videos, easy-to-understand product notes, daily head starts providing key market insights, all-encompassing market outlook to help you take investment decisions and more

2. PLAN – A host of goal-based calculators (dream house, child’s marriage, child’s education, retirement planner, SIP planners and more) to help you arrive at what amount to invest, for what time horizon and how long to attain the goal you are investing for

3. TRANSACT. – Hassle-free and easy transaction modules to help initiate lumpsum purchase of mutual fund units, monthly/quarterly investing through Systematic Investment Plans (SIP), redemptions, switching from one scheme to another, Systematic Transfer Plans (STP) and rollover transactions

4. TRACK - Detailed view of your portfolio – total amount invested, current value of money grown to, category split (equity or debt) of mutual funds invested in and easy tracking of returns and fund performance. Also, service support like requesting an account e-statement, capital gain statement, SIP transaction history, etc.

5. STAY IN TOUCH – Touch to call service to help you connect with us immediately. (Mondays to Saturdays, 8am to 8pm)


As a partner (distributor) interested to manage money for your investors with ICICI Prudential Mutual Fund, IPRUTOUCH can help you with:

1. Content Support – Get a daily head start on market insights, product strategy, information, data through notes, packs, presentations & videos, sales enablers for particular products, fund manager’s views, daily news updates and more

2. Service Support – Plan for your investors through our goal-based calculators, request account e-statements, initiate FATCA on behalf of your investors and more

3. Ease of Transaction and Zero Paperwork -  Initiate online transactions on your phone for both new and the existing investors
a. For existing investors, initiate lumpsum purchase, SIP, redeem, switch, STP and rollover transactions
b. For new investors, initiate purchase and SIP transactions


With the above features and much more, we are convinced that you will enjoy experiencing mutual funds digitally. Download IPRUTOUCH now! We can’t wait to have you on board!

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

For any queries or feedback, please write to us at [email protected]

Recent changes:
This update includes minor bug fixes and functional changes requested by our investors. We strongly recommend updating the application for the optimal investment experience.

Your feedback is extremely crucial for us. It enables us to provide a smooth transaction experience to all our users. Whether positive or negative, we value your feedback. Please share your experiences with us at [email protected]. Happy Investing!